Facebook’s Privacy Policy
By Constance Brown, President, Canton Alliance Massillon User Group, Ohio
March 2012 issue, The Memory Map
http://www.camug.com
Constanceb (at) camug.com
Did you know that Facebook's privacy policy is more than 1300 words longer than the
United States Constitution without the amendments? *That Facebook had 400 million
registered users in May of 2010, half of whom login daily? That Facebook has ** 800
million users as of February 2012? That people spend more than 500 billion minutes
there each month? How private are your communications on Facebook?
It used to be that you set up your privacy policy when you joined Facebook and could
revise it from time to time. Now Facebook "has revised its privacy policy to require
users to opt out if they wish to keep information private, making most of that
information public by default. Some personal data is now being shared with third-party
Web sites."
If you want to protect your privacy on Facebook, you have to engage a lot of buttons
and select many controls. The new privacy policy itself is *45000 words long. To enjoy
privacy you will need to press 50 buttons and make 170 selections. Not
exactly easy and certainly time consuming. You will have to make sure to
select to show information only "to me" or "to friends." You will not want to
share with "friends of friends."
"Under the Account Settings option, in the Facebook Ads tab, two options are
automatically turned on to share some information with advertising networks and
friends. Anyone who wants to keep this information private must uncheck the
boxes in that tab.
"Facebook has also added a feature, called community pages, which
automatically links personal data, like hometown or university, to topic pages
for that town or university. The only way to disappear from those topic pages
is to delete personal data from Facebook."
**"Facebook does not sell user's information. They provide targeted advertisement.
From Richard Allan, Facebook policy director.
"Q. Do you ever think of selling any user information that's held in facebook? [sic]
"A. No… Facebook has a business model. We looked at it and there are three ways you
can run a service like ours.
"You could charge people subscriptions. And we decided early on, we didn't want to do
that and we never will. That we're not going to charge people to subscribe to the
service.
"The second way would be to sell data. And we looked at that and said that's not a
very good business model because nobody will trust you.
"So the third way is to show people advertising. So they can use the service freely, but
they get ads on the page. And that's what we do. Those ads are targeted according to
your age, interest, where you live… but the advertiser doesn't get the data. They get
to show the ad to you.
"Richard Allan is a former Liberal Democrat MP, a UK political party with a position of
cultural liberalism and civil liberty. Now he works for Facebook, which is at the centre
of a contentious debate on what role sites of its ilk play in free expression and free
speech.
*May 2010 New York Times
**Britcoinmedia
Is Google Compromising Our Privcy?
By Sandy Berger, CompuKISS
www.compukiss.com
sandy (at) compukiss.com
Recently Google announced consolidating the privacy policies for all of its services.
These include about 60 different services like the popular Google search engine, the
Google-owned YouTube video website, Gmail, and the Android operating software for
mobile phones. Because of the scope and popularity of these services, this move got
the attention of everyone from state and federal representatives to advocacy and
security groups. But more than anything else, it left consumers with a throbbing
headache as they pondered how this would affect them and if they should be
concerned enough to stop using Google services.
Data-protection agencies and lawmakers around the globe requested Google delay this
implementation so they could review the new procedure but Google did not comply.
The new privacy policy went into effect March 1, 2012.
Although Google states that this new privacy policy is aimed at making Google
services easier to use, it doesn't take a rocket scientist to figure out that their primary
aim is to target users with advertising that is relevant to their interests, making
Google's ads more valuable. The aggregation of information from different areas
enables Google to target the interests of their users more accurately. For instance, if
you search for gardening information with the Google search engine, play videos of
how to plant seeds on YouTube, and get brochures of the latest horticultural offerings
in Gmail, Burpee and other seed and plant companies may be willing to pay Google
more to blanket you with their ads.
If you are interested in gardening you might actually be happy to see ads for
gardening tools and seeds, but this is not really the point. The point is that we are
putting private information about ourselves in the hands of others. The problem lies in
two areas.
First are the unintentional consequences. As we recently saw in the proposed SOPA
and PIPA legislation, even acts made with the best intention can backfire creating
more harm than good. When you add that to the fact that technology is moving at the
speed of light, we are becoming more and more data-dependent, and new ways to
manipulate data are being invented every day, it gets a little scary.
Second, and possibly even more disturbing, is that power and money can corrupt even
the most honorable people and companies. History tells this story over and over again.
Google's informal corporate motto is "Don't be evil." Yet it was recently found that
Google was circumventing the users' privacy settings in the Safari web browser. Even
though the Safari browser was set to refuse tracking cookies, Google was adding
hidden code that allowed it to implement browser cookies from third-party ad sites
that Google operates. When this was made public, Google stopped the practice. But,
other devious practices could be revealed or be implemented in the future. Believe
me, this is only the tip of the iceberg.
Although Google's current proposed aggregation of data may be somewhat benign,
what it will empower them to do in the future is problematic. With the use of data
from mobile devices Google will be able to track our physical locations and actions.
With data from our consolidated online profile they may be able to foresee our every
move.
If you want a prediction of what this type of unseen tracking can do, check out the
movie called "Antitrust." It was produced in the year 2000 when Microsoft was the big,
bad, corporate entity. It shows what can happen when a company gets too much
power, too much technology, and too much money. When you watch the movie,
remember to add ten years of technology to the mix. In the year 2000 they didn't
have the mobile technologies and data-tracking capabilities that we have now. If you
watch this movie and really ponder how large and powerful Google has become, the
throbbing in your head may become a much larger headache.
Tablet or Laptop, a Popular Question
... and More App Reviews
By Gregory West, APCUG Advisor, Region 6 & International
VP of Sarnia Computer Users' Group (scug.ca)
Can be contacted at: gwest@apcug.org
Unless you are a "hard core" computer gamer, you can now officially say goodbye to
the laptop.
The day of computer frustration is coming to an end. The answer to pulling your hair
out as you are trying to figure out why the laptop is so hard to use is called: "touch
pads".
Recently, I was on a technology cruise out of Miami, where 400 plus geeks road the
seas and clicked on computers in various seminars. Wait, that's not correct. It wasn't
computers these everyday people were using. No, it was touch screen devices. Mostly
iPads I must admit. This too is strange as the group was 99.9% Windows users. The
average age in the 400 plus crowd was, shall I say, more than 50+. Most of them said
they cannot believe the difference and ease when they switched from a laptop or
desktop to a tablet.
Most people on the tech cruise, who recently bought a tablet and still owned a
laptop/desktop computer, said that they "hardly ever use their computer anymore."
The hot topic on the ship was the app. People were constantly sharing newfound apps
for their tablets.
So what makes these tablets so popular? Price, ease of use, two click downloads for
software, portability, and low price is enticing laptop/desktop are just a few of the
factors enticing people to switch. Here are some tips when shopping for a tablet:
Test drive several. Ask friends who own them what they suggest. Do online
searches for reviews.
Decide what exactly you are going to use it for then decide on the size. I wouldn't
worry too much about the hard drive size as most of what we do on computer is
heading to the cloud and soon you won't need software programs for your devices.
Make sure the tablet of choice has a USB slot for thumb drives, cameras, and
other such devices. ITworld.com suggests "Decide on the operating system. The
three main choices these days are iOS, Android or Blackberry Tablet OS. Do a bit of
research on all three and pick the one that will work the best for you."
One final word...Most people will tell you once they bought tablets their other
computers became lonely. Just ask anyone who owns a tablet and they'll tell you they
"hardly use" their computers anymore because the tablet is "so much easier to use
and less hassle".
Forester.com researchers predict "Tablets will cannibalize netbooks and outsell them
starting in 2012. In 2015, 23% of all PCs sold to consumers in the US will be tablets."
Happy hunting.
App Reviews..."AppZilla 2" won the App or of the year award.
I broke down and bought an app for my iPhone, AppZilla 2. Ninety-nine cents is a fair
price to pay for an app that houses 120 apps with just one click. Apple reports this
app "surpasses 2,000,000 downloads!" AppZilla 2 works on the iPhone, iPad, and iPod
touch. Sorry droid users!
With 120 apps in one app it will take some time to test drive them all. Some are kinda
corny but still fun. As a Google user of Docs, mail and much more, I like the way this
app has corralled all the Google products for ease of use. They call this the "utility"
app and rightfully so as there are levels, app for flashlight mode on your phone, path
finder so you never get lost, night vision, password keeper, parking meter reminder
with alarm, police scanner for many cities, and many more I haven't tried but sure
will. I give this app a 10+.
Gregory can be reached at: gregory@alternatecloud.com
Visit the free website for 50+ learning computers: http://alternatecloud.com
Free Basic Computer Help Workshops first Monday of every month 9:30 to noon:
Grace United Church - Sarnia, Ontario - 519-542-1203